AREVA

Smart Grid

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The project

The client is one of the three leaders in the field of electricity transmission. Smart Grid is an area of increasing significance in the industry and AREVA wanted a distinctive message and identity to promote their Smart Grid strategy across a wide range of media.

The proposition

We developed a creative concept that sets out the greener vision that Smart Grid will deliver.

This integrated worldwide campaign involved both online and press media.

The campaign included several digital projects, including online banners, a Flash animation, toolkit and ‘Expert Voice’ video. All of the above were used across both the internet and client’s intranet.