The project

The USA is a key market for UK exporters. UK Trade & Investment asked us to develop a comprehensive brochure that provides exporters with a wide range of information and resources to help them run effective launch events and allow for a smooth entry into this competitive and dynamic market.

The proposition

The brochure was designed to be as accessible and informative as possible. Rich in detail, we ensured there was enough white space created within the document that it didn’t look cluttered. We devised small side boxes where key facts and figures could be highlighted should the reader require a snapshot. The selection of relevant imagery was crucial to adding visual interest.